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Warsaw / Vilnius / Kaunas

Head of Brand Marketing (Incogni)

We’re looking for a Head of Brand to take our top-of-funnel growth and storytelling to the next level. This is not just a creative role — it’s about building a brand that drives measurable business impact in a subscription model. You’ll own our voice in the market, the way customers perceive us, and how our story connects across every channel.

If you want to:

  • Shape our narrative - own our brand messaging, positioning, and storytelling, ensuring consistency across campaigns, PR, and customer communications;
  • Run bold campaigns - lead large-scale brand marketing campaigns (TV, OOH, radio, co-marketing) with a focus on both creativity and measurable ROAS;
  • Drive awareness and trust - manage PR and external communications, positioning us as a trusted leader in privacy and security;
  • Build our community - oversee social media strategy and online communities, creating meaningful engagement with our users;
  • Measure what matters - tie brand initiatives to performance and revenue impact, not just awareness.

    • And you can check off:

  • Proven experience growing a digital product / e-commerce orsubscription or SaaS B2C brand with measurable business results;
  • A track record of running offline marketing campaigns (TV, OOH, sponsorships, brand activations);
  • Strong skills in messaging, positioning, and storytelling - turning complex ideas into clear, compelling narratives;
  • Nice to have: experience managing PR, social media, and community channels;
  • A performance mindset: you love data as much as creativity and can show how brand translates into billings;
  • Bring strong leadership skills to the table and know how to hire, grow, and manage top-tier talent to deliver world-class results;
  • Proven experience managing and scaling brand presence across multiple international markets.

    • Here’s the deal:

  • Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
  • Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
  • Tools of your choice: choose technical equipment and the tools you need to do your best;
  • Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
  • Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
  • Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
  • Premium Surfshark accounts: for you, your family, and friends;
  • Gross salary: 5000-7000 Eur/month for the Lithuanian market. It may vary depending on your skills, experience, or location. 

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